CONTACT

Contact me for a free consultation. Our first step is to understand your needs and create a bespoke brief and cost estimation. 

In the meantime, visit my service pages for a good indication of strategic services and deliverables.

MOBILE: +61 435 923 130

EMAIL: chels@chelseyquartermain.com

© 2019 Chelsey Quartermain ABN 99 583 726 241

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ULTIMATE SEO STRATEGY

STRATEGIC OUTCOMES

  • Know how to gain and convert high quality traffic through organic channels such as Google

  • Know how to build your authority and demonstrate your authenticity as a business through Content Marketing

  • Identify your audience, plus how and why they consume content

  • Know what content will influence and aid transactions from your audience

  • Understand which social channels your audience will be present on and how to engage them

  • Understand what on-site changes are recommended to influence search engines & support your content marketing

  • Ensure there is a 'why' behind all content & social efforts to reduce budget waste & risk

WHY?

  • Websites that appear in first page results of Google achieve 71%-92% of search traffic*

  • There are over 3.5 billion Google Searches per day*

  • 18% of local mobile searches lead to sales on the same day*

  • 50% of mobile users are likely to visit a store on the same day as their Google search*

  • 51% of website traffic comes from search results*

  • Organic website traffic from search engines is free and has longevity as a marketing tactic. Users focus more on organic search results 94% of the time*

  • Content Marketing & Social Strategies support influencing search engines to rank you higher

  • Human-centric strategies will connect your product and vision with your audience to achieve business goals​

*Sources: Forbes, Amazee Metrics, Google, Think with Google, Moz

WHY IS A SEO STRATEGY

IMPORTANT 

GREAT CUSTOMER EXPERIENCES ARE INDIVIDUAL
 

Appearing on the first page of consumer searches on Google will assist your business to gain a majority share of click throughs to your website. Unlike Pay-Per-Click ads (sponsored ads in search results), the clicks are free AND yield the highest trust from your prospective audience. However, with such an abundance of websites to deliver to consumers, Google must ensure that top results are relevant to the search enquiry, are a legitimate and trusted website and deliver a good experience. This is all so that Google's own customers (searchers) have a good affinity with Google to continue to utilise their service (exactly what you would like with your own customers!)

Although Google's algorithm is top secret, there is a science that exists that helps to influence your website to appear in first page results. In addition, demonstrating your authenticity both on your website and external sites will be key to not only appearing in search results, but attracting a quality audience that are most likely to engage with you. 

There is therefore no 'hack' or 'quick win tricks' that help your site reach the top. When done well, SEO can be a hugely rewarding investment with long-term gains. 

The Ultimate SEO package delivers an onsite SEO strategy along with Content & Social Strategies to achieve this for you. With customer expectations rising (see Customer Experience Strategy & Design), it's more important than ever that you conduct digital marketing with an emphasis on great content and online presence.

All of our strategies utilise elements of Customer Experience Strategy to ensure we identify and attract the right audience and deliver content that supports a great experience with your brand. 

OUR

JOURNEY

STAGE 1 

  • ENVIRONMENT ANALYSIS

    • Existing Data Source Research​

    • Optional Data Performance Review​

    • Current Business Model

STAGE 2 

  • BRAND & CUSTOMER EXPERIENCE

    • Create Customer Personas

    • Customer Empathy Mapping

    • Brand Articulation

    • SEO Customer Experience Map

STAGE 3

  • KEYWORD PLANNING

    • Existing website analytics review

    • Competitor research

    • Keyword research & analysis

STAGE 4

  • ONSITE SEO

    • Keyword Mapping & Hierarchy

    • Mobile & Desktop Technical Audit

    • On-page & Content Audit

STAGE 5

  • CONTENT MARKETING STRATEGY

    • Define Content Marketing business goal

    • Competitor research​

    • Map content ideas to audience personas

    • Define content pillars

    • Define content execution & schedule

    • Define Content Marketing Measurement Plan

STAGE 6

  • SOCIAL MEDIA STRATEGY

    • Competitor research

    • Map social channels to audience personas

    • Define content pillars per channel

    • Define content format per channel

    • Define social schedule

    • Define Social Media Measurement Plan

ADDITIONAL SERVICES

MY 

APPROACH

Data

Innovation

Experience

Content

Brand

Technology

 

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