CONTACT

Contact me for a free consultation. Our first step is to understand your needs and create a bespoke brief and cost estimation. 

In the meantime, visit my service pages for a good indication of strategic services and deliverables.

MOBILE: +61 435 923 130

EMAIL: chels@chelseyquartermain.com

© 2019 Chelsey Quartermain ABN 99 583 726 241

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CONTENT MARKETING &

SOCIAL MEDIA STRATEGY

STRATEGIC OUTCOMES

  • Know how to build your authority and demonstrate your authenticity as a business through Content Marketing

  • Identify your audience, plus how and why they consume content

  • Know what content will influence and aid transactions from your audience

  • Understand which social channels your audience will be present on and how to engage them

  • Understand what on-site changes are recommended to influence search engines & support content marketing

WHY?

  • Content Marketing & Social Strategies support influencing search engines to rank you higher

  • Human-centric strategies will connect your product and vision with your audience to achieve business goals

  • Customers don't buy 'what' you do, they buy 'why' you do it. Content Marketing enables you to demonstrate your 'why'

WHY IS CONTENT & SOCIAL MEDIA

IMPORTANT

Content Marketing is at the core of most successful marketing strategies. It enables you to connect with your audience, educate and influence them. Content should be at the forefront of marketing strategies, developed from a deep understanding of your audience and brand and be part of a journey that inspires and creates exceptional experiences (Learn more about Customer Experience Strategy & Design here). As technology advances, so too does audience expectations with audiences increasingly wanting to see purposeful, personalised and highly relevant content from brands and use this to make purchasing decisions.  

 

However, according to research company Forbes, 63% of businesses don't have a Content Marketing or Social Media strategy. A content schedule and social account won't cut it. Short blog posts without meaning won't cut it. Not understanding 'why' you're making videos and where to re-purpose them will cause budget waste. 

 

Now is the time to enhance or develop a Content Marketing Strategy and align it with Social Media Marketing to engage with your audiences in the right places at the right time, and with the right content. 

All of our strategies utilise elements of Customer Experience Strategy to ensure we identify and attract the right audience and deliver content that supports a great experience with your brand. 

OUR

JOURNEY

STAGE 1 

  • ENVIRONMENT ANALYSIS

    • Existing Data Source Research​

    • Optional Data Performance Review​

    • Current Business Model

STAGE 2 

  • CUSTOMER EXPERIENCE

    • Data Performance Review​

    • Identify Pain & Gain Points

    • Create Customer Personas

    • Customer Empathy Mapping

    • Brand Articulation

STAGE 3

  • CONTENT MARKETING STRATEGY

    • Define Content Marketing business goal

    • Competitor research​

    • Map content ideas to audience personas

    • Define content pillars

    • Define content execution & schedule

    • Define Content Marketing Measurement Plan

STAGE 4

  • SOCIAL MEDIA STRATEGY

    • Competitor research

    • Map social channels to audience personas

    • Define content pillars per channel

    • Define content format per channel

    • Define social schedule

    • Define Social Media Measurement Plan

ADDITIONAL SERVICES

MY 

APPROACH

Data

Innovation

Experience

Content

Brand

Technology

 

AS

SEEN IN