Know an Audience. Grow an Audience. Improve Conversions. Validate Ideas
"I'm a business growth strategist,
delivering intelligent solutions
connecting brands with their customers."
Right Message > Right Time > Right Place
My mission is to strengthen human connection and empathy within communities by influencing a better understanding of human behaviour and making it a central focus for building products, services and communications.
HOW I CAN HELP
Connect your business with the right customers and deliver them an exceptional experience before, during and after transacting with you.
Every touchpoint your customers have with your brand matters and is an opportunity for you to influence it for the better.
If you understand & empathise with your target audience, you’ll know how to provide an experience that makes them happy.
You’ll then have the best chance of success with an audience that brings business results.
This discipline is called ‘CX’ (Customer Experience), but I also refer to it as ‘good business’
Create or enhance the customer experience across your business
Better understand your customers& their needs
Know your competitors & opportunities to outperform them
Build or enhance a brand strategy
Build or enhance a marketing strategy
Build or enhance a content strategy
Build or enhance a social media strategy
Build or enhance a website or digital product (or parts of)
Validate your business idea
"We achieve long-term business growth with minimal risk when we earn the hearts
and minds of customers by facilitating an exceptional experience from intelligently
crafted strategies delivered through thoughtful execution."
AN INTELLIGENT APPROACH
My role is to listen, guide and simplify the journey of enhancing your business and set out a roadmap for which you can continually improve...
hypothesise, validate, test-measure-improve.
I apply a human-centric, customer-obsessed, design-led and data-driven approach.
Data tells the real story, we have to actively listen and capitalise on human behaviour.
The heart of your customer’s needs. How will you empathise with them
to create an incredible journey?
The ‘why’ to your business activity; an existential purpose that your customers identify with
Expand our solution thinking. Explore opportunities.
How and where your customers will see, hear, feel you and ultimately know you, like you and trust you.
The customer experience delivered through digital channels to meet
and exceed their expectations. To effectively measure results and create business efficiencies.
OUR JOURNEY - The Process
IT DOESN'T STOP WITH A STRATEGY
If you need help with content creators, designers, change management and advertising expertise to deliver your strategy, I have your back.
You will have a well-defined strategy to brief them and create efficiencies in executing your campaigns. I call them my A-Team.
When you need them I send out an ‘assemble experts’ radio wave that travels the world and then they step-up into action for you. OK not really, but that is essentially what happens in a less dramatic fashion. Working with suppliers who suit your individual needs and act as an extension of your team and brand purpose is a priority.
I have built an international team that aligns with my values in service delivery but ultimately, whom you select can be personalised to your requirements, budgets and location.
Additional Services Include:
Social Media Management
Website & App Development
“It’s not enough to have a
good campaign, product or website,
people want to be understood & inspired”
The methodology and skills on offer to you have been formed from a solid twenty years of intermediate, senior-level & international experience across technology, design, branding, marketing & communications, digital transformation & national business operations.
General Manager Houseandland.com.au, AU
Head of Digital Trading The National Gallery, UK
Speaker Association of Cultural Enterprises, EU
Advisory Board Member IDC Digital Transformation, EU Marketing Director Pixis, UK
Marketing Director Fathom Business Solutions, UK
Digital Manager Voyages Jules Verne, UK Digital Manager
REX Resorts (Caribbean) & Safaris (Africa)
Head of Design & Marketing Realmark Real Estate, WA
Authority Building (approx $60mil media value)
Established internal & external business operations
Finalist – UDIA Women in Leadership Award 2018
National Gallery, London
e-commerce end to end operations; logistics, marketing, customer service
Launched an in-house ticketing platform operations & UX
Launched in-house membership platform, operations & UX
Photo Library IP & Distribution eg. Louis Vuitton, Top Shop
Location filming & photography contracts & partnerships
eg. Film London, Downton Abbey, Bond
Rex Resorts & Safaris – Caribbean & Africa
Launched digital booking system & logistics
End to end marketing, website & booking platform
International social media communities
Marketing & communications cycle & systems
Industry training & engagement digital program
Realmark Real Estate
Australian Business Award for Marketing Excellence
Internal & External Communication Platforms
Corporate Marketing, Design & Digital Innovations
Hugely professional, efficient, results-focused and fun to work with”
Demands high standards from the work being delivered, and herself, whilst simultaneously being full of energy and positivity, making the work fun as well as stimulating”
This remarkable woman has made waves in the digital business and marketing industries across the World. She proves you can never underestimate a petite woman who loves pink!”
AS SEEN IN
WHO I AM
It all comes from a desire to connect creatively with humans. I’m forever on a course of learning what drives the human character and how design & technology influences our lives.
Through this experience, I am able to apply myself passionately to businesses and accept any challenge that comes my way.
With this in mind, I have a strong need to travel, explore and discover. Although cities have a place in my heart, my ideal location is close to nature. For those reasons I work and live in a way that I can combine technology, business and lifestyle choices to effectively and flexibly work with clients.
My priority is to ensure you get the
best version of me.